gruppo cimbali host 2023

2023
milano

The Cimbali Group presents itself at Host 2023 with a stand completely renovated in its distribution and communication logic. In the center of the exhibition space is a multimedia and experiential theater.

The new exhibition space, based on the new group image, is organized by commercial segments: HOME, OFFICE, CHAINS and HOTELS. In these segments, the coffee machines produced by the various brands of the group are set and contextualised, in spaces equipped for meetings and animated by the Academy’s activities on the coffee culture. A specific area of the stand is then dedicated to the group’s after-sales services. Inside the exhibition, the Brands of the LaCimbali group, Faema, Slayer, Casadio, maintain their identity space, with the presentation of their new products, as well as a multimedia area dedicated to the activities of the Mumac company museum

The guiding element of the design process of the new setup is the concept of reversibility and reuse of all its components. In fact, the exhibition is entirely composed of modular elements and plant and multimedia systems, which can be completely dismantled and reused in subsequent installations, thus reducing waste at the end of the fair to a minimum.

The materials used in the fittings were also considered for their recycled component and their recyclability at the end of their life. An emblematic example is the widespread use of OSB, a very stable and resistant material for the manufacture of which only small diameter wood from forests with sustainable ecological development is used, which can be completely recycled at the end of its life.

client

Gruppo Cimbali

design team

G. Traverso, P. Vighy,

C. Baggio, V. Rizzi

photo credits