nuvola rossa

2014 – 2019
hannover – stoccarda – milano

Nuvola Rossa is the display project developed for the 2014-2019 major European trade fair events of the Salvagnini Group.

a multimedia and flexible stand

The design concept is aimed at:
• strong iconicity and remote recognition of Salvagnini spaces within the fair pavilions
• macro display backdrops for the Salvagnini machines
• graphic and video communication support
• integrated lighting and engineering systems

a customized structural system

Nuvola Rossa structure is self-supporting with an adjustable height 6 to 8 meters, its span can cover surfaces up to 1200 square meters.
Its construction system was specifically developed for Salvagnini: the structure consists of a rental modular trussing skeleton, supported by a system of mechanical connecting pillars, with a double textile skin covering.
The large textile surfaces are made up of pvc based digital prints, tensioned on a specific detail system made with laser-cut 8 mm metal-sheets, anchored with clamps to the trussing frames.

Industry 4.0 and sharing spaces

Inside the “cloud” structure the main stand functions are:
• the display of Salvagnini’s industry 4.0 systems where different working stations, connected by self-guided trolleys organize the client customized production.
• the bar and tables area
• the offices and warehouses two storeys block.
• the modular prefab meeting rooms
• the reception, demo-software and virtual reality spaces

The stand was designed to be modular and flexible, adapting to different stand configurations of Euroblech, Blech Expo and Lamiera between 2014 and 2019.

client

Salvagnini Italia s.p.a.

design team

G. Traverso, P. Vighy
G. D’Arco, L. Angelini
S. Dal Bianco, C. Baggio

photo credits

Alberto Ferrero
Giustino Chemello