light shell

2010
köln

This stand was designed for Photokina 2010.

Manfrotto designs, manufactures, and distributes a wide range of professional camera and lighting mounts for the photography, video, cinema and entertainment markets.

photography = light + perspective

A continuous light mutability characterizes this photography display space, as under a huge day-light exposed white umbrella.

The exhibition space was conceived prospectively, taking advantage of the location at the entrance of the exhibition pavilion. Different brands are organized in a succession of exhibit spaces.

The perspective of the large textile luminous shell drives the visitors’ attention to the focal points:  video installations and LED mesh surfaces for group identity and communication

client

Vitec Group

design team

G. Traverso, P. Vighy
G. Dalla Gassa, E. Panza

photo credits

traverso-vighy