gitzo display

2017

Gitzo, leader brand in photographic heads and supports, was founded in France in 1917 and is now part of the Manfrotto Group.

The project concerns the corner expo for the Gitzo’s product range: tripods, photographic heads and bags. A modular display system, which accurately reflects product families and corporate.

tactility and natural materials

The choice of support materials was reasoned on the basis of their sustainability and enhancing the aspect of tactility: a fundamental characteristic of the Gitzo product, where technological quality and the use of innovative and light materials such as carbon and basalt are the basis of the corporate values.

The materials used for the display system are black iron, woven fibre tatami and oak timber.

tailor made grazing lighting

The lighting system is completely integrated into the display structure and consists of a double line of LED bars: cold grazing light for the backdrops and warm focused light for products.

client

Manfrotto & Co. s.p.a

design team

G. Traverso, P. Vighy,
S. Dal Bianco